Monday, May 31, 2010

An Open Letter to Clothing Manufacturers

63332
This is a representative example of the types of things sold to the 18+ market. For some, it might be okay? Maybe?


Dear Clothing Manufacturers:


After a day of clothes shopping, I thought it would be helpful to you if I share some of my insight. Perhaps you did not realize, since you are apparently based in China and India, but many Americans are fat. Actually, according to the news, obesity is an epidemic here. And, because of this, many people are actually larger than 0-12. I know! Crazy, but true! I just thought I'd point this out to you, because as I was shopping, I noticed that many things are only available in the 0-12 sizes.


I noticed this because I wear an 18/20 women's. From what I can tell, there are many women who also wear this size, because it's difficult to ever find anything in this size.  Other girlfriends of mine complain how hard it is to find clothes that fit, but what they don't understand is that for me, it's not even about whether it fits WELL, but whether I can actually find something sold in my size. I shudder to think about those who are in the sizes larger than mine that are not sold in stores. I don't have that problem. There is of course clothing sold in my size, but much of this clothing makes the erroneous assumption that a.) people of size are deficient in good taste b.) people of size are all over the age of 65 AND live in the 1980s. Neither of these things are true. They have taste and live right here with us!  I'm living proof!


Additionally, people of size have money. I know! I'm surprised too! And, as we know (or as I know), in retail, more selection means more buying. So, having a miniscule amount of sub-par clothing does very little to bring in revenues.Now, I understand that actually selling things to people can be embarrasing, especially people who are (come closer so I can whisper...) fat, but perhaps you could, I don't know, find a storeroom or something to sell them in so that other, thinner shoppers don't see. I know Michelle Obama is trying to make America thin, and that she is a thin and attractive woman, but the truth is, until that happens, if people feel like crap in their clothing, it does little to inspire them to treat themselves well.


I've noticed that you often carry men's sizes in larger sizes in "regular" stores or the regular men's section, where things are merely sold in larger sizes, maybe because that's less embarrasing? Because men are allowed to be bigger? I don't know, but it could work for women too if you give it a shot.


Finally, you might want to introduce new options slowly. If women of size all of a sudden have access to the same things as their smaller sisters, the choice might be too overwhelming for us and send us all into shock, so slowly but surely!Thanks for your consideration. I and other women above a size 12 will greatly appreciate your additional attention!


You're welcome for the revenues,


Christine

4 comments:

  1. HA!
    Love the post Christine. It's oh-so-true. I'm glad to be down to a size 18 because there are occasionally clothes in regular stores for me.

    ReplyDelete
  2. Glad you liked it! It's SO frustrating.

    ReplyDelete
  3. Christine I agree with your points. It's so troublesome sometimes to find the right fit LOL

    ReplyDelete
  4. This is a great post about clothing manufacturers.Hah

    ReplyDelete

Since you have great taste in blogs, I don't think I have to tell you to be nice to each other...and don't spam me. Thanks!